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My Life in a Book is a storytelling platform that helps people capture and share their personal histories through weekly prompts. Over time, these stories are collected, thoughtfully curated, and transformed into beautifully bound books that preserve memory and legacy.

Lovework Studio partnered with the My Life in a Book team across brand strategy, identity, book templates, and digital design. The rebrand celebrates the idea of A Colourful Life — one defined by connection, memory, and lived experience. This concept sits at the heart of the identity, expressed through a rich colour palette, nostalgic imagery, and loose, hand-drawn illustrations.

Together, these elements act as gentle prompts for writers, evoking memories and inviting reflection, while supporting the act of storytelling in a way that feels personal, expressive, and human.

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Contributors
Creative DirectorCampbell Butler

Brand StrategyCampbell Butler, Lucinda Clark

DesignLucinda Clark, Jennifer Wen, Wilson Leung

IllustrationRobyn Butler

MotionMansur Amiri

Typopgraphy205TF, Colophon Foundry